Dangerous Marketing wants your opinion!

PPG division Dangerous Marketing is seeking the opinion of business owners as part of the launch of their new Interim Marketing Manager service (latest blog article).  Feedback from local businesses have highlighted a concern in how they can stimulate business growth having pared all their resources back during the recession – they know exactly what needs to be done but cannot exploit an open market whilst their competitors are in the same predicament.

Dangerous Marketing is therefore asking for the opinions of business owners on the value of using an external marketing resource to grow their business.  The survey is brief and only take a couple of minutes to complete (only 6 questions in total, 4 of which only require a simple tick to answer). All answers are anonymous so respondents are encouraged to be completely frank and honest in their opinion.

Click here to take the survey

Thank you in advance for taking the time to help with this research – your opinion is very much appreciated!

If you want more information on the new Dangerous Marketing Interim Marketing Manager service, you can make contact via  Twitter or the Enquiry Page on our website.

IPA Release Results of its 3rd TouchPoint Survey

The IPA (Institute of Practitioners in Advertising) released the results today of its third TouchPoints Survey which collected data on how 6050 UK adults spend their time and what role media play in their lives.  Carried out by Ipsos Media CT on IPA’s behalf, this “week in the life of” a typical Brit is a thorough investigation – the 6050 individuals had to complete substantial questionnaires and e-diaries, the data from which was collated every 30 minutes for a week! Making it “the first, consumer-centric, multi-media study available to all”

As well as the details and sheer quantity of data that was collected in late 2009/early 2010, this survey’s other key value is in providing trend/comparative data to monitor changes since it was first completed in 2006.  Below are are its main findings (click on this link to access the full data on the IPA website) – percentages refer to amount of time or usage in a week:

  • Communicating with others: People are spending less time talking face-to-face than previously but it is still the dominant way to communicate (81% of time in 2006 down to 75% in 2010); 57% of adults use a mobile phone, typically using 11% of their communication time to do so, whilst texting & picture messaging is up to 4%. Time spent writing on paper has dropped to just 1% in total.
  • What we watch: TV still dominates with an average of 3.7 hours watched a day (and a weekly reach of 98%) with the internet only taking up an average of 1.8 hours a day/75% reach (although this is a 38% increase since 2006 up from 1.3 hours which is driven mainly through the use of social networking). The BBC is dominant as the supplier of media, reaching 98% of all UK adults via TV, radio, online & magazine channels.
  • The internet: 75% use the internet (up from 53% in 2008), with slightly more men than women using it, but a large majority of usage being London/ South East based. Emailing takes 20% share of internet activity whilst social networking has risen to 11% (just under 40% of adults use social networking for at least an hour a week ). Time spent accessing media online is growing exponentially – radio/podcasts up 166% and TV up 216% from previous surveys. 16% of adults use mobile phones to access the internet.
  • Social media: vast majority of users are 15-24 year olds but in total 37% of adults use social media. 35% of adults use Facebook (compared to 79% of 15-24s!) whereas only 4% of adults use Twitter and only 1.4% used Linkedin.
  • Life-style: the recession had a clear effect with 33% of respondents agreeing they work longer hours, with 44% feeling more stressed. 54% said they had “tightened their belts significantly” with 72% preferring to save up for something expensive rather than put it on their credit card.

We hope you can use this summary to help you target your marketing and sales activities in 2010. If you would like to know more about how market research benefits your business, contact us for a discussion or alternatively, we can introduce you to our specialist Market Research partner who can devise specific research for your business.

SMEs increase their Marketing Spend in 2010

Today’s Dangerous Marketing Blog article highlights the latest survey to come out on how SMEs are spending their marketing budgets in 2010 – concluding that SMEs are using more marketing channels more frequently and increasing their marketing spend accordingly to accelerate their growth out of the recession.

Full article available here. Alternatively, if you would like to explore how Pragmatic Performance Group’s Interim Marketing Managers could give your SME the boost it needs to beat the competition, contact us now for an initial consultation free of charge.

How Legal is Your Sales & Marketing?

Breakfast Seminar (8.00 – 10.00 am)

Wednesday 24 February 2010

Hall for Cornwall, Truro, TR1 2LL

HOW LEGAL IS YOUR SALES & MARKETING?

Many businesses in Cornwall put a great deal of effort into generating sales and building up their business.  But how many stop and think about those sales and marketing activities? Do you know what you can and cannot say? Do you know what you say actually works? Do you know what you say is legal? This breakfast seminar, hosted by leading corporate/commercial solicitors Murrell Ashworth LLP, will provide an insight into the latest regulations and legislation, plus tips and tools to keep your sales and marketing activities legal and measurable.

The seminar will focus mainly on practical approaches to staying on the right side of the law, for example areas that directly impact how businesses can/cannot promote themselves such as the 2008 Unfair Commercial Practices Directive or the Privacy & Electronic Communications Regulations. We have three leading specialists in their field:

  • Mark Stuart, Head of Research, The Chartered Institute of Marketing will present a user-friendly overview of what legislation and regulations impact commercial enterprises, including case study examples to highlight where businesses go wrong and how they can get it right. The Chartered Institute of Marketing is the world’s largest organisation for professional marketers, making it the first port of call for marketing information, knowledge and insight.
  • Katie Ashworth, Partner, Murrell Ashworth LLP will review the key areas of law that impact how businesses communicate with potential and existing customers, including how to avoid getting into the minefield that is mis-representation.  Business law for business people – Murrell Ashworth LLP is a specialist law firm comprising a team of high calibre corporate/commercial solicitors who possess the rare combination of city expertise and local market knowledge.  They bring a fresh approach to the West Country’s legal services community, providing tailored practical legal advice from a commercial perspective in language business people understand.
  • Sue Windley, Marketing Director, Pragmatic Performance Group will provide practical guidance on how businesses can measure different aspects of their sales and marketing activities to ensure that they not only stay legal, but can also guarantee effective outcomes for their marketing investment.  Pragmatic Performance Group are business acceleration specialists, providing practical advice, guidance and resource to enable Cornish SMEs achieve sustainable and profitable business growth.
  • SEMINAR TIME & LOCATION: 8.00am – 10.00am The event will start with a buffet breakfast and networking before the seminar gets underway at 8.30am.  There will be time for individual questions and additional networking at the end. Venue is the Hall for Cornwall, Back Quay, Truro, Cornwall, TR1 2LL (click here for Map & Directions)
  • BOOKING: Please confirm how many places you wish to book (and if you have any special dietary requirements) by e-mailing Caroline Marshall-Hamilton caroline@murrellashworth.co.uk.  Closing date for bookings is 16th February 2009
  • COST & PAYMENT DETAILS: £10.00, which includes donation to local charity BF Adventure (charity no: 3546772) which supports disadvantaged children.  Please send payment by cheque, made payable to “Murrell Ashworth LLP” to the firm at 14 High Cross, Truro, TR1 2AJ or contact Caroline for account details for e-payment details.

To find out more about the business lawyers for business people, visit the Murrell Ashworth website.

First Dangerous Marketing Blog On-Line

Our new blog from Dangerous Marketing has published its first article – The Wonder of Social Media – bringing Outer Space into your home!

Take a look and let us know what you think!

Value of Marketing Metrics

As I am sitting here preparing a first draft of my 2010 series of presentations on marketing metrics, my Twitter home page has just popped up with an interesting article from MyVenturePad.com about how we undervalue marketing we cannot measure. MVP’s Tim Berry posed the question of how much value is placed on the aspects of marketing that are immediately obvious in how they can be measured such as “…getting mentioned in a major publication. Or being included in somebody’s book. What if those marketing wins produce a value we can’t measure?…”

This is something close to my heart as I am often working with SMEs (Small & Medium sized Enterprises) who do not believe they either have the means or the resources to measure and analyse the outcomes of their marketing activities.  My starting point is that the measurement does not always have to be purely statistical – but that what is used as a measurement is consistent, so that the business will have a means of comparison across each operating period.

If you want to know more, my first presentation on Marketing Metrics takes place on 24th February as part of a Marketing and the Law Seminar hosted by Murrell Ashworth LLP in Truro, Cornwall or Contact Sue Windley via PPG‘s website to discuss more specific requirements.

Learn how to Communicate from the BBC!

The Guardian On-line today reported that the BBC is offering free masterclasses in journalism online – which will be a great tool for small business owners to use in learning how to communicate with the outside world.

The Corporation’s College of Journalism, which is part of the BBC Academy, was established in 2005 in response to the Hutton Inquiry (prompted by issues over note-taking and working with confidential sources).  CoJo (or BBC College if you want to follow them on Twitter!) designs and delivers training to all BBC journalists in the UK and around the world.   This means you can access any aspect of journalism, such as writing and storytelling skills; the technical skills required to operate in a digital, multi-platform world; social media and the web; and ethics, values and law.

And now that the BBC has opened this up, it means members of the public can now get access to material delivered by the likes of John Simpson, Robert Peston and John Humphrys. Just a quick glance at the website shows how you can access masterclasses on every aspect of communications, from the basics of journalism, to how to get headlines (that you want!), to how to handle yourself on TV, radio and other media through to how to write copy for different types of media.

It’s definitely worth a look – next five minutes you have for a coffee break, go to the Skills section of the website and see what you can pick up.  Alternatively if you want to learn about how to promote your business – either in person, in print or on-line – but don’t want to work for the BBC, Dangerous Marketing can also offer access through coaching to some of the south west’s top PR and Journalism specialists.  Contact Us at PPG for more information.