Dangerous Marketing wants your opinion!

PPG division Dangerous Marketing is seeking the opinion of business owners as part of the launch of their new Interim Marketing Manager service (latest blog article).  Feedback from local businesses have highlighted a concern in how they can stimulate business growth having pared all their resources back during the recession – they know exactly what needs to be done but cannot exploit an open market whilst their competitors are in the same predicament.

Dangerous Marketing is therefore asking for the opinions of business owners on the value of using an external marketing resource to grow their business.  The survey is brief and only take a couple of minutes to complete (only 6 questions in total, 4 of which only require a simple tick to answer). All answers are anonymous so respondents are encouraged to be completely frank and honest in their opinion.

Click here to take the survey

Thank you in advance for taking the time to help with this research – your opinion is very much appreciated!

If you want more information on the new Dangerous Marketing Interim Marketing Manager service, you can make contact via  Twitter or the Enquiry Page on our website.

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IPA Release Results of its 3rd TouchPoint Survey

The IPA (Institute of Practitioners in Advertising) released the results today of its third TouchPoints Survey which collected data on how 6050 UK adults spend their time and what role media play in their lives.  Carried out by Ipsos Media CT on IPA’s behalf, this “week in the life of” a typical Brit is a thorough investigation – the 6050 individuals had to complete substantial questionnaires and e-diaries, the data from which was collated every 30 minutes for a week! Making it “the first, consumer-centric, multi-media study available to all”

As well as the details and sheer quantity of data that was collected in late 2009/early 2010, this survey’s other key value is in providing trend/comparative data to monitor changes since it was first completed in 2006.  Below are are its main findings (click on this link to access the full data on the IPA website) – percentages refer to amount of time or usage in a week:

  • Communicating with others: People are spending less time talking face-to-face than previously but it is still the dominant way to communicate (81% of time in 2006 down to 75% in 2010); 57% of adults use a mobile phone, typically using 11% of their communication time to do so, whilst texting & picture messaging is up to 4%. Time spent writing on paper has dropped to just 1% in total.
  • What we watch: TV still dominates with an average of 3.7 hours watched a day (and a weekly reach of 98%) with the internet only taking up an average of 1.8 hours a day/75% reach (although this is a 38% increase since 2006 up from 1.3 hours which is driven mainly through the use of social networking). The BBC is dominant as the supplier of media, reaching 98% of all UK adults via TV, radio, online & magazine channels.
  • The internet: 75% use the internet (up from 53% in 2008), with slightly more men than women using it, but a large majority of usage being London/ South East based. Emailing takes 20% share of internet activity whilst social networking has risen to 11% (just under 40% of adults use social networking for at least an hour a week ). Time spent accessing media online is growing exponentially – radio/podcasts up 166% and TV up 216% from previous surveys. 16% of adults use mobile phones to access the internet.
  • Social media: vast majority of users are 15-24 year olds but in total 37% of adults use social media. 35% of adults use Facebook (compared to 79% of 15-24s!) whereas only 4% of adults use Twitter and only 1.4% used Linkedin.
  • Life-style: the recession had a clear effect with 33% of respondents agreeing they work longer hours, with 44% feeling more stressed. 54% said they had “tightened their belts significantly” with 72% preferring to save up for something expensive rather than put it on their credit card.

We hope you can use this summary to help you target your marketing and sales activities in 2010. If you would like to know more about how market research benefits your business, contact us for a discussion or alternatively, we can introduce you to our specialist Market Research partner who can devise specific research for your business.

SMEs increase their Marketing Spend in 2010

Today’s Dangerous Marketing Blog article highlights the latest survey to come out on how SMEs are spending their marketing budgets in 2010 – concluding that SMEs are using more marketing channels more frequently and increasing their marketing spend accordingly to accelerate their growth out of the recession.

Full article available here. Alternatively, if you would like to explore how Pragmatic Performance Group’s Interim Marketing Managers could give your SME the boost it needs to beat the competition, contact us now for an initial consultation free of charge.

Entrepreneurs Bootcamp Graduate wins another Hollywood Accolade

Hot on the heels on one Entrepreneurs Bootcamp graduate’s award winning exploits follows a second one!  MD of SketchWork Productions, Justin Heasman’s special effects prowess on indy film ‘Burn’ has helped the film get an Honorable Narrative Award in the Los Angeles Movie Awards.

See our Bootcamp News Blog for more details.

Entrepreneurs Bootcamp Graduate wins Microsoft National Competition!

Here at PPG Ltd, we are delighted to see one of our Entrepreneurs Bootcamp graduates add to his pile of awards by winning yet another entrepreneurs’ competition! Nick Palfrey, MD of MooFu Ltd, has won the Creativity Explorer prize awarded by Microsoft’s Internet Explorer 8 Life Academy. Nick impressed the panel of judges, lead by Professor Robert Winston to win a substantial pot of cash to enable him to promote his new product LEVROS.

See our Bootcamp News Blog for more details.

IoD Comments on the Emergency Budget

The Institute of Director’s Chief Economist Graeme Leach describes today’s Emergency Budget as a “welcome dose of common sense” and congratulates the chancellor for a “bold and decisive” Budget.  Read more about this and our summary of the changes affecting business in our article IoD believes Emergency Budget is “right medicine for the economy” on our Leadership & Strategy Development blog.

Upstarts Club for New Entrepreneurs

The next Upstarts Club™ for new and would-be entrepreneurs is booked to take place on Thursday May 6th 2010, between 6.00 and 9.00 pm, at the University College of St Mark & St John (Marjon) in Plymouth.

The Upstarts Club™ is an off-shoot of the Entrepreneurs Bootcamp™, where any would-be or new entrepreneurs get the chance to chat informally about developing new businesses with experienced entrepreneurs who have “been there and done that”!

Thanks to our hosts Marjon, the Upstarts Club™ is free of charge to attend but you will need to book for catering purposes (there will be a light buffet available and the event takes place in the Student Union Presidents Bar, so drink available to buy at college prices. Book your place by contacting either Sue Windley (PPG’s Marketing Director and Founder of the Upstarts Club™) or Nicky Primavesi (President of Marjon’s Student Union).  You can also join in a virtual Upstarts Club™ group on FaceBook and LinkedIn.